Questions 1-6
Choose the correct letter, A, B or C.
Free Activities in the Burnham Area
Example
The caller wants to find out about events on
1. The "Family Welcome" event in the art gallery begins at
2. The film that is now shown in the "Family Welcome" event is about
3. When do most of the free concerts take place?
4. Where will the 4 pm concert of Latin American music take place?
5. The boat race begins at
6. One of the boat race teams
Questions 7-10
Complete the sentences below.
Write ONE WORD ONLY for each answer.
Paxton Nature Reserve
7. Paxton is a good place for seeing rare 7 all year round.
8. This is a particularly good time for seeing certain unusual 8.
9. Visitors will be able to learn about 9 and then collect some.
10. Part of the 10 has been made suitable for swimming.
Questions 11-15
Choose the correct letter, A, B or C.
Changes in Barford over the Last 50 Years
11. In Shona’s opinion, why do fewer people use buses in Barford these days?
12. What change in the road network is known to have benefited the town most?
13. What is the problem affecting shopping in the town centre?
14. What does Shona say about medical facilities in Barford?
15. The largest number of people are employed in
Questions 16-20
What is planned for each of the following facilities?
Choose FIVE answers from the box and write the correct letter, A-G, next to questions 16-20.
Plans
A. It will move to a new location.
B. It will have its opening hours extended.
C. It will be refurbished.
D. It will be used for a different purpose.
E. It will have its opening hours reduced.
F. It will have new management.
G. It will be expanded.
16. railway station car park 16
17. cinema 17
18. indoor market 18
19. library 19
20. nature reserve 20
Questions 21-26
Complete the table below.
Write ONE WORD ONLY for each answer.
Art Project
| Subject of drawing | Change to be made |
|---|---|
| A 21 surrounded by trees | Add Malcolm and a 22 noticing him. |
| People who are 23 outside the forest | Add Malcolm sitting on a tree trunk and 24. |
| Ice-skaters on 25 covered with ice | Add a 26 for each person. |
Questions 27-30
Who is going to write each of the following parts of the report?
Write the correct letter, A-D, next to questions 27-30.
People
A. Helen only
B. Jeremy only
C. both Helen and Jeremy
D. neither Helen nor Jeremy
27. how they planned the project 27
28. how they had ideas for their stories 28
29. an interpretation of their stories 29
30. comments on the illustrations 30
Questions 31-40
Complete the notes below.
Write ONE WORD ONLY for each answer.
ETHNOGRAPHY IN BUSINESS
Ethnography: research which explores human cultures
It can be used in business:
to investigate customer needs and 31
to help companies develop new designs
Examples of ethnographic research in business
Kitchen equipment
Researchers found that cooks could not easily see the 32 in measuring cups.
Cell phones
In Uganda, customers paid to use the cell phones of entrepreneurs.
These customers wanted to check the 33 used.
Computer companies
There was a need to develop 34 to improve communication between system administrators and colleagues.
Hospitals
Nurses needed to access information about 35 in different parts of the hospital.
Airlines
Respondents recorded information about their 36 while travelling.
Principles of ethnographic research in business
The researcher does not start off with a hypothesis.
Participants may be selected by criteria such as age, 37 or product used.
The participants must feel 38 about taking part in the research.
There is usually direct 39 of the participants.
The interview is guided by the participant.
A lot of time is needed for the 40 of the data.
Researchers look for a meaningful pattern in the data.